Know when someone copies your business — before your customers do
A convincing fake site can be built in hours, using your logo, your images and a web address one letter from yours. BrandControl watches for domains that look like yours, new fakes being prepared, and sites that copy your design. Most turn out to be harmless — and it tells you so plainly. When one isn't, you get an email straight away, while there's still time to act.
Free during early access · No credit card · Part of the TrustCtrl platform
Seven ways to catch an imitation
Impersonation rarely gives itself away with one obvious sign. BrandControl combines several different checks, so a lookalike is judged on what it actually is and does — not just on its name.
Misspellings and other endings
BrandControl works out the believable misspellings of your web address — swapped letters, a missing character, a doubled one — and the same name under other endings, like your .dk shop suddenly turning up as a .com.
Look-alike characters
Some letters look like yours but aren't — "rn" that reads as "m", or a foreign letter that looks identical to an ordinary one. These are built to fool the eye, so BrandControl checks for them on purpose.
New fakes as they're prepared
When anyone sets up a secure site, it's recorded in public logs. BrandControl watches those logs for lookalike names — often the earliest visible sign that a fake site is being built, before it's even live.
Sites that copy your content
Does the lookalike use text lifted from your pages, or your logo? BrandControl checks for copied content and logos, catching imitations that a name check alone would miss.
Visual copies of your site
BrandControl takes a picture of the suspect page and compares it to your real site. A page built to look like yours is caught by how it looks — not just by what its address says.
Fake login pages
A login form on a site imitating yours is a strong warning sign — it exists to steal your customers' passwords. BrandControl checks lookalikes for exactly this.
Who registered it, and when
BrandControl shows who registered a domain, when, and through whom — so you can tell a ten-year-old unrelated business from a name that was registered yesterday.
Most lookalikes are harmless — and we say so first
A web address close to yours is usually a parked page, a domain investor, or an unrelated business. A tool that screams "threat" at every one of them trains you to ignore it — and then the real attack slips through. BrandControl is built to keep the serious alerts believable.
The calm explanation comes first
When BrandControl finds a lookalike, it leads with the ordinary explanation — parked, for sale, unrelated — next to what it actually saw. No red alarms for a parking page.
It only sounds the alarm when it's earned
The tone sharpens only for signs that are almost never innocent — above all, a login form on a page that visually copies your site. That's what keeps an urgent alert worth trusting.
Real impersonation emails you at once
A lookalike hosting a login page, a visual copy of your site, or a look-alike-character version of your name triggers an immediate email. Everything else waits calmly in the dashboard and your regular summary.
BrandControl — questions answered
How do I find out if someone registered a web address that looks like mine?
BrandControl works out the likely misspellings of your address (including other endings), checks for look-alike-character versions, and watches public certificate logs for new fakes on lookalike names. Registered lookalikes show up as findings with details of who registered the domain, when, and through whom.
Are lookalike domains always dangerous?
No. Most are harmless — parked pages, domain investors or unrelated businesses — and BrandControl leads with that calm explanation first. It only sounds a sharp alarm for signs that are almost never innocent, like a login form on a page that visually copies your site.
How do you detect a fake site that copies my website?
BrandControl checks whether a suspect site copies your text or logo, and it takes a picture of the page and compares it to your real site. A visual copy combined with a login form is a strong warning sign — and real impersonation like that emails you immediately.
Will I be alerted if a fake site puts up a login page?
Yes, immediately. A login form on a site imitating yours exists to steal your customers' passwords, so real impersonation — a login page on a lookalike, a visual copy of your site, or a look-alike-character version of your name — is emailed straight away rather than waiting for the regular summary.
See what's registered around your name
Add your website and BrandControl starts mapping lookalikes automatically — alongside the other four parts of TrustCtrl. Free during early access, no credit card required.
Free during early access · Nothing is created until you confirm your email